Arizona Muse is opening a new chapter for the planet with Aveda

Arizona Muse, the american model who’s dedicated to the environmental cause for many years, becomes the first Sustainable Development spokesperson for Aveda. Together, they join forces for a more sustainable and responsible future in the beauty industry. On this occasion, Standards Magazine was able to ask her a few questions.

Aveda shares the same values as yours. According to your words, it is also a brand that you used since all along. Now, you are their spokesperson, what does it mean for you?  

It means so much to me to be Aveda’s new Global Advocate for Sustainability. I’m an environmental activist and have been using Aveda since I was a kid. So to now feel that I’m a part of it is wonderful. Our values align so perfectly and we hope to educate together and help to transition society into a regenerative future… And have great hair days while we are at it!

More and more consumers are aware that their choice has an impact on the planet. Aveda is a brand that is totally transparent with its customers, especially on the composition of their products and their packaging, how much is it important for the future to have more brands like Aveda? 

Aveda has the freedom to be totally transparent because there aren’t any dirty little details that need to stay hidden. If all brands were as ethical and environmentally friendly as Aveda, we wouldn’t see the opacity problem that persists in fashion and beauty.

What kind of actions do you take in your daily life for Earth? Do you have any simple tips to give us for people who would like to get involved? 

Yes! This is my favourite question! There are so many things each one of us must do to easily reduce our environmental impact. Buy things locally rather than ordering from far away. Buy second hand where possible. Swap out toxic laundry detergent for eco alternatives. Buy less. Rid your house of plastic as much as possible: a tip for this: type sustainable or zero waste into instagram and so many genius accounts will pop up with sustainable, reusable household, bathroom and kitchen items, what fun! It becomes a little game I play with myself and each time I make a sustainable choice, I feel like I’m winning.