MELYON: between finesse and authenticity

There are brands that seduce you in the blink of an eye; such is the case of MELYON. Founded in Stockholm by Roger Dupé, MELYON is a skincare line designed to meet the needs of darker skin types while being suitable for everyone. With its roots in West Africa, the Scandinavian brand combines the best of nature and science to create safe and ethical products. An authentic and inclusive approach that literally echoes our values. Standards had the opportunity to ask a few questions to its founder, Roger Dupé, who was born to immigrant parents in Västerås, Sweden. For him, MELYON is his way of paying tribute to his upbringing by offering products that make people, regardless of their skin colour and status, feel included. Here is his interview.

From International model, to young promising entrepreneur, what was the initiating event that drove you to create your own beauty business? 

My first observation was a gap in the market when it came to products for darker skin tones. I wanted to create something different and powerful that would make an echo in the beauty industry. So I studied the market to understand what was missing. And saw that both the design of the products and values in the companies were not as developed in the brands that focused on darker skin tones when it came to products for lighter skin tones. Melyon is the bridge between my African and Swedish heritage, combined with my fashion industry background.

In three words, how would you describe your brand MELYON?

Innovative, diverse and design.

How do you think that our generation will change these standards in the beauty and fashion industry?

I think it’s a lot going on for the moment in those two sectors. The new generation wants to consume different products that are more meaningful to them, have an added value for our environment, and stand for something they can reflect themselves within. They also have many different social platforms to build their community and strive and push for things they believe within or create change. 

MELYON is a young brand, how do you see it in like 10 years from now?

In my opinion, the vision for me has been pretty clear since I started Melyon. I wanted to create a brand that stands for something beyond the product in itself. Melyon stands for values and to lift those who haven’t been perceived as the ideal beauty. We want to be diversity and inclusion in the beauty industry. Our main challenge will be to showcase that improvement as a company and communicate it to the community. Then I believe that we will succeed to change the ideal of beauty after ten years as a strong player in the beauty industry. 

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www.melyon.co
@officialmelyon

Pictures by Romain Prochain for Standards Magazine
@romain.prochain