{"id":17055,"date":"2026-04-15T20:20:03","date_gmt":"2026-04-15T20:20:03","guid":{"rendered":"https:\/\/standardsmagazine.com\/?p=17055"},"modified":"2026-04-15T20:20:07","modified_gmt":"2026-04-15T20:20:07","slug":"fragrances-these-new-icons","status":"publish","type":"post","link":"https:\/\/standardsmagazine.com\/en\/fragrances-these-new-icons\/","title":{"rendered":"Fragrances: these new icons"},"content":{"rendered":"\n

In its wake, it carries our imagination and that of those we encounter. Whether soft or more assertive, a fragrance instantly evokes an emotion, a memory. More than an olfactory signature, it reveals our mood and the facet of our personality we choose to express. Timeless or more fleeting, the choice of a fragrance speaks volumes. And while this choice is often instinctive, what does it say about us?<\/p>\n\n\n\n

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Here, we wanted to highlight these fragrances that have not yet stood the test of generations, yet are emerging as new icons, each in their own way. Whether through bold choices, unconventional paths, or distinctive pairings – such as Iris Cartagena by Bon Parfumeur, which blends mandarin, iris and cocoa – each fragrance holds a unique place. So allow yourself to be carried away and captivated by a touch of spiced vanilla, by a nearly forgotten note, or by a sweet memory.<\/p>\n\n\n\n

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From top to bottom and left to right: Fascent – Cr\u00e8me Br\u00fblante, 55\u20ac<\/strong><\/a> \/ Horace – Vintage Vanilla, from 62\u20ac<\/strong><\/a> \/ Bon Parfumeur – 502 Iris Cartagena, from 65\u20ac<\/strong><\/a> \/ Stora Skuggan – Monkeyflower, 150\u20ac<\/strong><\/a>.<\/p>\n\n\n\n

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Photos<\/em> by Lisa Raio for Standards Magazine<\/a><\/em>
www.lisaraio.com<\/a>\u00a0\/\u00a0@lisaaraio<\/a><\/em><\/p>\n\n\n\n

Set design: @nesline_becco<\/a><\/em>
www.becco-setdesign.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In its wake, it carries our imagination and that of those we encounter. Whether soft or more assertive, a fragrance instantly evokes an emotion, a memory. More than an olfactory signature, it reveals our mood and the facet of our personality we choose to express. Timeless or more fleeting, the choice of a fragrance speaks […]<\/p>\n","protected":false},"author":2,"featured_media":17000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-17055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2026\/04\/PARFUMS_EDITO-LISA-RAIO_STANDARDS-MAGAZINE_6.jpg","_links":{"self":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/17055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=17055"}],"version-history":[{"count":2,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/17055\/revisions"}],"predecessor-version":[{"id":17058,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/17055\/revisions\/17058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/media\/17000"}],"wp:attachment":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=17055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=17055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=17055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}