{"id":7664,"date":"2021-06-19T08:08:24","date_gmt":"2021-06-19T08:08:24","guid":{"rendered":"https:\/\/standardsmagazine.com\/?p=7664"},"modified":"2022-04-19T18:48:29","modified_gmt":"2022-04-19T18:48:29","slug":"last-biotechnology-for-performance","status":"publish","type":"post","link":"https:\/\/standardsmagazine.com\/en\/last-biotechnology-for-performance\/","title":{"rendered":"LAST: biotechnology for performance"},"content":{"rendered":"\n<p>If there is one place that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.colors-that-last.com\" target=\"_blank\"><strong>LAST<\/strong><\/a> should occupy, it is its own. A new brand on the market, LAST is innovative and above all, efficient. A clean and uncompromising make-up that seduces us with its shades and textures. But how to combine long-lasting make-up with eco-responsibility? Quite simply thanks to a unique process of conversion of plant resources developed by Global Bioenergies, a French company created in 2008. It is therefore through isododecane of natural origin that LAST offers for the first time, long-lasting waterproof make-up by reducing the use of petrochemical derivatives. A new and fundamental innovation that is shaking up the French cosmetics industry.<\/p>\n\n\n\n<p>For its launch, LAST offers three product ranges: eye shadows, waterproof mascaras and eyebrow mascaras; all available in different shades. Intense and deep colours that reveal the full expression of our face.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"2160\" src=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-1440x2160.jpg\" alt=\"\" data-id=\"7652\" data-link=\"https:\/\/standardsmagazine.com\/?attachment_id=7652\" class=\"wp-image-7653\" srcset=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-1440x2160.jpg 1440w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-scaled-600x900.jpg 600w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-300x450.jpg 300w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-1024x1536.jpg 1024w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-1365x2048.jpg 1365w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-750x1125.jpg 750w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-700x1050.jpg 700w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_2-scaled.jpg 1707w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1440\" height=\"2016\" src=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-1440x2016.jpg\" alt=\"\" data-id=\"7654\" data-full-url=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-scaled.jpg\" data-link=\"https:\/\/standardsmagazine.com\/?attachment_id=7654\" class=\"wp-image-7655\" srcset=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-1440x2016.jpg 1440w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-scaled-600x840.jpg 600w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-300x420.jpg 300w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-1097x1536.jpg 1097w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-1463x2048.jpg 1463w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-750x1050.jpg 750w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_3-scaled.jpg 1829w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>We love the twelve liquid eyeshadows that adapt to our moods and desires. In addition to an easy application and an optimal drying time, these little jewels composed of 90% to 99.9% of natural ingredients are sold at a very reasonable price of 24\u20ac. The little extra? These eyeshadows contain pigments of natural origin such as manganese violet, ultramarine blue and iron oxides, ultra-pure pigments that guarantee an incomparable colour. So, to all make-up fans, it won&#8217;t be long before you fall in love!<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.colors-that-last.com\" target=\"_blank\"><strong>www.colors-that-last.com<\/strong><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/colorsthatlast\/\" target=\"_blank\"><strong>@colorsthatlast<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1440\" height=\"2016\" src=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-1440x2016.jpg\" alt=\"\" data-id=\"7656\" data-full-url=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-scaled.jpg\" data-link=\"https:\/\/standardsmagazine.com\/?attachment_id=7656\" class=\"wp-image-7657\" srcset=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-1440x2016.jpg 1440w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-scaled-600x840.jpg 600w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-300x420.jpg 300w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-1097x1536.jpg 1097w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-1463x2048.jpg 1463w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-750x1050.jpg 750w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_4-scaled.jpg 1829w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"2016\" src=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-1440x2016.jpg\" alt=\"\" data-id=\"7658\" data-full-url=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-scaled.jpg\" data-link=\"https:\/\/standardsmagazine.com\/?attachment_id=7658\" class=\"wp-image-7659\" srcset=\"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-1440x2016.jpg 1440w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-scaled-600x840.jpg 600w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-300x420.jpg 300w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-1097x1536.jpg 1097w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-1463x2048.jpg 1463w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-750x1050.jpg 750w, https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_5-scaled.jpg 1829w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.lisaraio.com\" target=\"_blank\"><em>Pictures by <\/em>Lisa Raio for Standards Magazine<\/a><\/em><br><em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.lisaraio.com\/\" target=\"_blank\">www.lisaraio.com<\/a>&nbsp;\/&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/lisaaraio\/\" target=\"_blank\">@lisaaraio<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.malorysimon.com\" target=\"_blank\">Makeup: Malory Simon<\/a> \/ <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/malory_simon\/\" target=\"_blank\">@malory_simon<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/lina.book.fr\" target=\"_blank\">Model: Lina<\/a> \/ <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/handmodel_lina\/\" target=\"_blank\">@handmodel_lina<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/melinarard\/\" target=\"_blank\">Assistant photographer: M\u00e9lina Rard<\/a> \/ <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/melinarard\/\" target=\"_blank\">@melinarard<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there is one place that LAST should occupy, it is its own. A new brand on the market, LAST is innovative and above all, efficient. A clean and uncompromising make-up that seduces us with its shades and textures. But how to combine long-lasting make-up with eco-responsibility? Quite simply thanks to a unique process of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[488,489,199,200],"class_list":["post-7664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-colors-that-last-en","tag-last-en","tag-standards-en","tag-standards-magazine-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/06\/LAST_Lisa-Raio_Standards-Magazine_1-scaled.jpg","_links":{"self":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/7664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=7664"}],"version-history":[{"count":5,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/7664\/revisions"}],"predecessor-version":[{"id":10644,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/7664\/revisions\/10644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/media\/7651"}],"wp:attachment":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=7664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=7664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=7664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}