{"id":8168,"date":"2021-09-16T15:42:50","date_gmt":"2021-09-16T15:42:50","guid":{"rendered":"https:\/\/standardsmagazine.com\/?p=8168"},"modified":"2022-04-19T18:54:01","modified_gmt":"2022-04-19T18:54:01","slug":"inspiring-and-engaging-discussion-with-elizabeth-barbalich-founder-and-ceo-of-antipodes","status":"publish","type":"post","link":"https:\/\/standardsmagazine.com\/en\/inspiring-and-engaging-discussion-with-elizabeth-barbalich-founder-and-ceo-of-antipodes\/","title":{"rendered":"Inspiring and engaging discussion with Elizabeth Barbalich, founder and CEO of Antipodes"},"content":{"rendered":"\n

Hello Elizabeth, nice to e-meet you and thank you for your time!<\/strong><\/strong> First of all, could you tell us a little bit about your background and your current position?<\/strong><\/p>\n\n\n\n

Nice to e-meet you too! My name is Elizabeth Barbalich, and I\u2019m the founder and CEO of Antipodes Skincare \u2013 New Zealand\u2019s Scientific Green Beauty brand.<\/p>\n\n\n\n

I\u2019m a New Zealander, born and bred \u2013 I grew up in a small town in Canterbury in the South Island, the daughter of a preacher father and teacher mother. I studied science and business at university, and won a prestigious role working with a US corporation that pioneered technology for laporoscopic (keyhole) surgery. I spent eight years there before dreaming up the idea for Antipodes.<\/p>\n\n\n\n

What are the seeds behind the creation and growth of Antipodes, an eco-minded skincare brand?<\/strong><\/strong><\/p>\n\n\n\n

My husband Zoran was passionate about a natural lifestyle, and I could see and feel the benefits instantly \u2013 I just felt so energised, even with three children under four.
 
I started searching the world for healthy, natural skincare that hydrated my dry skin as well as the conventional brands I was using. When I couldn\u2019t find any, that\u2019s when Antipodes began \u2013 I knew there was a gap in the market for a niche, avant-garde, fashion-forward brand that was not only natural and luxurious, but scientifically validated \u2013 delivering genuine results for skin.
 
My first products hit the shelves in 2006 and I\u2019ve never looked back. Today, Antipodes is sold in more than 40 markets worldwide, in some of the world\u2019s most prestigious retailers including Galeries Lafayette, Le Bon March\u00e9 and Oh My Cream. The French know their skincare, which is one of the reasons why we love them \u2013 and why the brand has been so warmly received in Europe.
 
Although we sell worldwide, our products are made right here in New Zealand and we\u2019ve never deviated from our green beauty ethos \u2013 that includes premium glass packaging, which is kind to the environment.<\/p>\n\n\n\n

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What does a day in your life look like?<\/strong><\/strong><\/p>\n\n\n\n

I\u2019m very much involved in the business, so my days are full, varied, and relentlessly busy \u2013 but that\u2019s how I like them.
 
I have to move my body each day \u2013 it\u2019s a non-negotiable, it energises me for the day ahead. If I can\u2019t get to the gym, I’ll go for a run or a bush walk.
 
After refueling with coffee, I\u2019m meetings, meetings and more meetings \u2013 I love engaging with my team, our partners, and the suppliers that make up the ecosystem of Antipodes. On any given day I’ll be strategising new product launches, presenting to media, directing new creative, and connecting with the wonderful retailers and distributors we work with worldwide. Being based in New Zealand, it does mean Zoom calls at all hours of the day and night!
 
Our award-winning heritage building was completed at the end of 2019, so it\u2019s always a pleasure to come to work when you have such beautiful surroundings.<\/p>\n\n\n\n

What’s the favorite part of your job?<\/strong><\/strong><\/p>\n\n\n\n

Getting to collaborate with a group of likeminded and diverse people from across the business on exciting projects. My team energise and inspire me.<\/p>\n\n\n\n

What is your daily skincare routine?<\/strong><\/strong><\/p>\n\n\n\n

We\u2019ve just come through winter here in New Zealand, so I\u2019m focused on bringing radiance back to my skin, brightening it up and restoring it to a healthy baseline.<\/p>\n\n\n\n

After cleansing with Juliet Skin-Brightening Gel Cleanser<\/a><\/strong><\/strong>, I apply 3-4 drops of Glow Ritual Vitamin C Serum<\/a><\/strong><\/strong> all over my face and neck \u2013 this is a light-wear water gel that instantly illuminates the skin while protecting it from oxidative stress \u2013 so it gives me instant results as well as long term benefits.<\/p>\n\n\n\n

I follow that with Baptise H2O Ultra-Hydrating Water Gel<\/a><\/strong><\/strong> \u2013 like a glass of water for skin, this keeps me beautifully hydrated and dewy all day.<\/p>\n\n\n\n

At night I\u2019ll massage Culture Probiotic Night Recovery Water Cream<\/a><\/strong> into my skin right before bed. Good bacteria gets to work on my microbiome while plant hyaluronic acid boosts water \u2013 so I wake up calm, clear and hydrated the next morning.<\/p>\n\n\n\n

Once or twice a week I\u2019ll treat my skin to a mask \u2013 Aura Manuka Honey Mask<\/a><\/strong><\/strong> is my go-to right now. The New Zealand manuka honey leaves my skin beautifully fresh and clear \u2013 so I always apply this before a big event.<\/p>\n\n\n\n

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Hard question we know, but what’s your favorite Antipodes product?<\/strong><\/strong><\/p>\n\n\n\n

That is a hard question! Obviously I love all my formulations equally (like my children!) – but Avocado Pear Nourishing Night Cream<\/strong><\/a> was one of my first formulations \u2013 so it’s near and dear to my heart. The cream is scientifically shown to boost collagen by up to 92%, so it\u2019s always my first recommendation for anyone looking to reduce wrinkles.<\/p>\n\n\n\n

What does beauty mean to you?<\/strong><\/strong><\/p>\n\n\n\n

Beauty is health and happiness \u2013 simple as that. Antipodes skin is healthy skin \u2013 glowing, energised, fresh, clear, and natural \u2013 the best version of the skin you were born in. It\u2019s not about perfection but about elevating and enhancing your skin health \u2013 giving you amazing looking skin without the help of makeup.<\/p>\n\n\n\n

And finally, what are the next steps for Antipodes?<\/strong><\/strong><\/p>\n\n\n\n

We have several exciting new products in the pipeline for 2022, so the team and I are in prep-mode for those \u2013 watch this space!<\/p>\n","protected":false},"excerpt":{"rendered":"

Hello Elizabeth, nice to e-meet you and thank you for your time! First of all, could you tell us a little bit about your background and your current position? Nice to e-meet you too! My name is Elizabeth Barbalich, and I\u2019m the founder and CEO of Antipodes Skincare \u2013 New Zealand\u2019s Scientific Green Beauty brand. […]<\/p>\n","protected":false},"author":1,"featured_media":8167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[45],"tags":[505,67,507,508],"class_list":["post-8168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","tag-antipodes-en","tag-clean-beauty-2","tag-elizabeth-barbalich-en","tag-nouvelle-zelande-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/standardsmagazine.com\/wp-content\/uploads\/2021\/09\/Elizabeth-Portrait_-scaled.jpg","_links":{"self":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/8168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=8168"}],"version-history":[{"count":9,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/8168\/revisions"}],"predecessor-version":[{"id":10634,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/posts\/8168\/revisions\/10634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/media\/8167"}],"wp:attachment":[{"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=8168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=8168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/standardsmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=8168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}