LAST: biotechnology for performance

If there is one place that LAST should occupy, it is its own. A new brand on the market, LAST is innovative and above all, efficient. A clean and uncompromising make-up that seduces us with its shades and textures. But how to combine long-lasting make-up with eco-responsibility? Quite simply thanks to a unique process of conversion of plant resources developed by Global Bioenergies, a French company created in 2008. It is therefore through isododecane of natural origin that LAST offers for the first time, long-lasting waterproof make-up by reducing the use of petrochemical derivatives. A new and fundamental innovation that is shaking up the French cosmetics industry.

For its launch, LAST offers three product ranges: eye shadows, waterproof mascaras and eyebrow mascaras; all available in different shades. Intense and deep colours that reveal the full expression of our face.

We love the twelve liquid eyeshadows that adapt to our moods and desires. In addition to an easy application and an optimal drying time, these little jewels composed of 90% to 99.9% of natural ingredients are sold at a very reasonable price of 24€. The little extra? These eyeshadows contain pigments of natural origin such as manganese violet, ultramarine blue and iron oxides, ultra-pure pigments that guarantee an incomparable colour. So, to all make-up fans, it won’t be long before you fall in love!

www.colors-that-last.com
@colorsthatlast

Pictures by Lisa Raio for Standards Magazine
www.lisaraio.com / @lisaaraio
Makeup: Malory Simon / @malory_simon
Model: Lina / @handmodel_lina
Assistant photographer: Mélina Rard / @melinarard