OUAI: how to make perfection a goal you can reach

Beauty world and especially haircare universe are constantly boiling. News brands, new products, new components, innovating formulations, a big wave of informations that prevent us to go straight to the point. Jen Atkin, the world famous hairstylist has seen this ongoing problematic and she decided to create OUAI. Her own haircare brand in order to make affordable and accessible luxury products which are simple but yet efficients.

In addition of a great performance, the American brand doesn’t neglect the sustainable aspect. Some of the packaging are recycled. It’s the case of the shampoos and conditioners for example: a real delight for our hair, adapted to your hair texture. They wrapped hair into moisturizing ingredients as keratin and a lovely citrus smell. Available for fine, medium or thick hair, they will quickly become essential in your routine.

“With a major lack of cool and curated products in the marketplace, I’ve struggled to find a haircare brand that my friends or I could relate to.”

Jen Atkin

This situation described by the brand’s founder is a diagram a lot of us has been into. With OUAI, Jen Atkin had the goal to satisfy a lot of people with effectiveness. The treatment mask is a good example to illustrate this: right after the first use and in only 5 minutes, your hair is silky, and brighter.

If you want to make this wellness moment longer, go for the body & scalp scrub which will offer a real regenerating feeling. Thanks to probiotics and coconut oil, you’ll feel refreshed with this scrub.

To finish, take care of your hair until their ends with the hair oil. With its concentrate of moisturizing oils, frizz is under control and you get a nice hair glow everyone will talk about!