These committed French brands

We often hear talk of ‘clean beauty’, but beyond the tempting packaging, what’s really behind the term? Standards wanted to take a look at these committed French brands that are making a major effort to help shape the world of tomorrow. We take a closer look at these products, which are responsible in both their production and consumption.

ULÉ

A newcomer to the market, Ulé is no less demanding. And with good reason: it is the very first beauty brand to use vertical farming, a feat in both agrological and technological terms. Located just outside Paris, the Ulé Eco-Farm creates a virtuous circle that guarantees 100% pure, traceable and fresh extracts. Its indoor system means that the plants are grown free from contamination and do not require any pesticides. These ideal conditions are reflected in the quality of the products on offer. By combining natural, responsible cosmetics with the very best technology, Ulé offers beauty that is not only reasoned, but also resolutely effective.

www.ulebeauty.com
@ule.beauty

ABSOLUTION

A pioneer in the field, Absolution has always been committed to developing natural, sensorial products. Founded by Isabelle Carron in 2009, the French brand is far removed from any marketing strategy. For its founder, “effectiveness, naturalness, honesty, pleasure and soul” are an integral part of Absolution’s vision. Certified organic by an independent label (Ecocert Greenlife or Cosmos), Absolution natural cosmetics are designed to restore, preserve and protect the skin’s natural ecosystem. These finely researched products are consciously and responsibly authentic.

www.absolution-cosmetics.com
@absolution_cosmetics

PATYKA

Patyka is undoubtedly one of the best-known brands on the market, and with good reason. For more than 20 years, Patyka has been proving its commitment and effectiveness through its constantly evolving product ranges. A company with a mission, Patyka was one of the first cosmetics brands to be certified organic under the Cosmos label by Ecocert. As well as developing uncompromising cosmetics that care for your health and respect the environment and biodiversity, Patyka, by becoming the third cosmetics company with a mission in 2020, is clearly demonstrating its ambition to have a positive impact on the world around it. The brand is committed to preserving forest ecosystems with Reforest’Action, coral ecosystems with Coral Guardian, and soil conservation with the organic and regenerative farm Les Récoltants. A global approach that we very much welcome.

https://patyka.com/
@patykaparis