1 July 2024

A sunny trip to Marseille with PINKWONDER

A year ago, we organised the first lunch for the PINKWONDER skincare brand in Marseille, in the Parc National des Calanques. This first event, rich in encounters and sharing, inspired by the vision of Taeri Grace, was the brand’s first foothold in the South of France. Fascinated by the city’s energy, founder Olivia Choi has always kept Marseille in a corner of her mind (and heart). So, after a year full of exciting projects, PINKWONDER is back in the city for an exclusive event at the Cité Radieuse. It was also an opportunity to celebrate its first launch in France at the Jogging concept store. Here’s a look back at a vibrant, creative few days.

The Room, Cité radieuse – Le Corbusier

After Paris, PINKWONDER set up a replica of its “The Room” event in Le Corbusier’s Jogging Room in the heart of Marseille’s legendary Cité Radieuse on 26 & 27 June. Cradled in soft, soothing light, the tailor-made treatment by a brand expert, flown in from Seoul for the occasion, was the perfect opportunity to discover the products for which PINKWONDER is renowned. A few of the brand’s close friends (Olivier Amsellem, Emmanuelle Luciani, Christophe Juville…) were able to take advantage of this suspended, timeless moment.

Launch cocktail – Jogging

To the rhythm of the candles placed on the tables and the bites swirling between each guest, it was on the patio of the Jogging grocery-restaurant that the brand’s launch cocktail party was held. It was a creative event, organised by the duo Darya & Odelia, to celebrate the arrival of PINKWONDER in the South of France. It was a union that was both natural and unexpected, but a perfect match for skincare enthusiasts.